Jennifer Lopez Receives Fan Backlash For Delola Alcohol Brand

weighing. The fans have hit Jennifer Lopez following the launch of his Delola alcohol brand after years of speaking out publicly about how he doesn’t drink.

“The secret is out! I’m proud to share with you @DELOLA… my new collection of unique, mixology-level spritzes, ready to enjoy,” the 53-year-old singer announced via Instagram on Tuesday, April 4. “More is #OnTheJLo. Let’s live the #DelolaLife together.”

While some comments on the post were congratulatory, some called out the “Jenny From the Block” singer for her choice of company.

“Oh wow. This is disappointing. Why not brand NA considering you’ve been outspoken about the negative effects of alcohol and don’t drink yourself?” wrote one Instagram commenter. “This feels so off-brand for you, really curious why you’re selling alcohol.”

Others claimed that launching Delola means J. Lo. “want more” money.

I thought you didn’t drink??? wrote another social media user. Someone else added: “She doesn’t even drink, but she gets that girl out of the bag.”

'Off the mark!'  Fans slam Jennifer Lopez for brand of alcohol amid sobriety
Greg Swales/Delola House/MEGA

One Instagram user said he was “very disappointed and confused” by the message the award-winning singer was putting out.

“No matter what kind of ‘good-for-you ingredients’ and ‘healthy labels’ (gluten-free) there are on alcohol, it’s still a cancer-causing toxin. Also, it would have been great if you could show that you can still enjoy life with a non-alcoholic drink. Again, celebrities and Hollywood push a narrative that you need to consume alcohol to have fun and enjoy life,” they continued. “If it was a soft drink brand, the sober girls would have been so excited and stood out. Now it’s just another celebrity alcohol brand. I have always been a fan of J. Lo but then again this is really very disappointing and the message from him is very confusing.”

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Throughout her time in the spotlight, the forced marriage The actress has been candid about abstaining from alcohol.

“I think it ruins your skin,” he said. Fashion in a past interview. “Of course, during celebratory toasts, everyone says, ‘You can’t toast with water!’ So I’ll toast with alcohol and just take a sip.”

When it came to launching Delola, J. Lo explained that he wanted to create “something a little bit healthier,” noting that the drinks have “healthier ingredients and [are] gluten-free”, during an interview with People on April 4, promoting the release.

“For me, [a] a healthy lifestyle is all about taking care of yourself,” she told the publication on how to stay healthy. “Exercise regularly with some constancy, take care of your skin… take care of your mind, your body, your soul.”

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