Building an empire. When fabulous at home star chelsea deboer (née Houska) isn’t busy raising her growing family, she’s working to make a name for herself in the world of home renovations. As well as her hit HGTV series of hers, in which she appears alongside her husband. cole muster – exclusive account of the former MTV personality In contact about her “big goals” for her recently relaunched home decor line, Aubree Says.
Chelsea, 31, founded the line of curated pieces in late 2020 when she set out to “make the kind of products that turn four white walls into welcoming homes.”
The mother of four, who shares sons Walker, Watson and Layne with her husband, as well as daughter Aubree with her ex-boyfriend. adam lind – explains that he named the company after his eldest daughter because the 13-year-old has “a cool style”.
“It’s because I’m always like, ‘Aubree, do you think this is cool?'” Chelsea says. In contact. “I’m like, I don’t know, I’m getting older and she’s young and cool and I’m like, ‘If Aubree says she’s cool, then I’m like, she’s fine, she’s cool.’ So that was the idea behind Aubree Says.”
After two years in the business, the South Dakota native decided it was time for a refresh as she was looking to create a “higher” and “chic” collection that would fit her self-described South Dakota Glam style. .
“I wanted things that would say, ‘Okay, I could definitely see that in my house,’” he explains, adding that the quality of the pieces had to match the vibe. “This has to be perfect.”
While the first drop of the relaunch included items like copper mixing bowls, an Aztec-print blanket, a sleek acacia wood and black marble cheese board, and leather-wrapped candles, all for less than $80, Chelsea hints that there is more to come. .
“I definitely feel the vibe [of the pieces] It’s still South Dakota Glam because it has some modern elements, but then it mixes in a bit of rustic,” she explains. “And even some of the products that come in that I can think of are definitely more rustic. [vibe]. So I like to have a balance between those two elements or those qualities.”
The HGTV star goes on to explain that she gets “validation” for her unique design styles from her family, especially Aubree and Cole, 35.
“I love that they are incorporated. I love that they are part of the photos and stuff and I value her opinion,” she says, before jokingly adding that she has the “number one opinion”.
As for what’s next for the busy mom, Chelsea thinks “it’s important to have big goals” and looks upper fixator alum Chip and Joanna GainesSuccess as “motivation”.
“I would be lying if I said I don’t have big goals,” he adds. “[It’s so motivating] to see what they’ve done with you, what you had and if we could build something even close to what you have, it would be so, so amazing. So definitely goals.”
